GoPro, the company known for manufacturing action cameras often used in extreme action videography, is going mobile. The firm has announced their launch of two mobile apps meant to make video editing easier. One of the apps creates a “GoPro-ish” video while the other enables the user to customize the video according to his or her needs.
In a bid to cement its position as a leader in the industry, GoPro bought the teams accredited for making mobile two mobile apps, Splice and Quik, earlier this year. Now, the company has relaunched the apps, but with several updates. Quik is available on mobile devices running on Android and iOS platforms while Splice is only available for iOS.
Quik is will automatically sync your video clips and photos to music. Splice, on the other hand, will give you more control on the video’s control. In a statement released to the press by the company, Splice will allow users to customize their videos so as to give them a professional look in a matter of minutes.
Additionally, Splice will enable you to add text, transitions, trim clips and a host of effects such as slow motion. The app even comes with a collection of songs that you can add to your video.
The launching of the two mobile apps, in essence, means that you can now start making quality videos using action cameras such as GoPro Hero+. The ability to edit and customize fast-paced video also allows the user to get more creative with his or her video. This may come in handy, particularly when you want to better some sections of a video.
Once you’re done with editing, the two apps provide a tab that enables you to post your content on social media.
GoPro has been facing stiff competition from other action camera makers such as Sony, Grava, TomTom and Garmin and the launching of these apps is seen as a business strategy to gain some lost ground. The Company’s Chief Executive Nick Woodman says “We recognize the need to develop software solutions that make it easier for our customers to offload, access and edit their GoPro content.”
Woodman admits that his company should have launched the mobile video editing suite earlier on but is quick to add that there is an ambitious marketing campaign going on to ensure that users embrace the new apps. He believes that the apps, if marketed well, will give GoPro a much-needed business boost.